AsiaIndustrial NetNews: On May 10, my country ushered in the first “China Brand Day”. CCTV Finance, together with the National Development and Reform Commission, the State Administration for Industry and Commerce, the State Administration of Quality Supervision, Inspection and Quarantine and other ministries and commissions, held the launching ceremony of the “CCTV China Brand List” in Beijing and announced the first batch of “China Brand List”. CCTV China Brand List” shortlist.as a home serviceRobotThe industry leader, Ecovacs Robot is on the list, once again attracting attention from all walks of life.
Approved by the State Council, since 2017, May 10 will be established as “China Brand Day” every year to strengthen the construction of independent brands, develop the brand economy, and build the significance of Chinese brands. The list of shortlisted brands announced this time comes from the support of the most first-hand, most core, most exclusive and most comprehensive big data. The daily sales data of major e-commerce platforms such as Suning are selected through internationally accepted data statistics and model calculations. At the same time, relying on the expert committee composed of national ministries, industry associations, and university experts to improve the calculation dimension and calculus model, evaluate and release the list of brands, and ensure that the “CCTV China Brand List” is authoritative, fair and objective.
Ecovacs Robot is one of the earliest R&D and manufacturer of household robots in the world, specializing in the R&D, design, manufacturing and sales of home service robots, and always adheres to the needs of consumers as the guide to make products that solve consumers’ pain points. Really achieve from “Made in China” to “Made in China”. Since 1998, it has launched a complete line of household Robot products including floor sweeping robot Dibao, window cleaning robot Windowbao, air purification robot Qinbao and housekeeping robot UNIBOT.
Pickiness, excellence, and perseverance are the corporate culture of Ecovacs, the attitude, principles and foundation that Ecovacs has always adhered to, the brand of Ecovacs, and the constant rise of Ecovacs in the leading position in the industry. booster. According to the survey statistics of the market research agency GFK China Branch, from 2007 to 2013, the share of Ecovacs robot in the domestic cleaning robot market was 56.5%, 64.2%, 67.3%, 66.2%, 62.3%, 55.9%, 64.9%. In the field of e-commerce, during the “Double Eleven” in 2014, the total turnover of Ecovacs robot reached a new high of 152 million; among them, the single-store turnover of Tmall’s official flagship store exceeded 104 million, successfully defending the title of life appliances Category sales champion. This figure ranks 20th in terms of sales volume of single store in Tmall category, and 9th in total sales volume of home appliances on the entire network. From 2 million yuan in the founding year of “Double Eleven” in 2011 to 152 million yuan in 2014, Ecovacs achieved a 6-fold super-high growth rate in the “3+1” year and the daily turnover of home service robots exceeded 100 million yuan ‘s results. According to incomplete statistics, the turnover of “Double Eleven” in 2016 exceeded 411 million, continuing to hit a record high.
Good brands depend on good products, and good products depend on positive technological innovation and satisfaction of the core needs of consumers. In the future, Ecovacs Robotics will continue to adhere to the vision of “Smart Life, Enjoy Life” and the mission of “Let Robots Serve Global Families”, and actively explore how to bring better user experience to users and how to make more families around the world. Enjoy a modern smart home life with robots.
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