“Digital” is a hot word in domestic and global discussions.
At present, stimulated by the development of the digital economy, both the government and local enterprises want to seize this new opportunity, take advantage of the east wind of digitalization, and start a digital journey.
Enterprises with strong technological attributes have undoubtedly become the main force. They first want to use their own technological advantages to develop and promote digital solutions, and continue to update and iterate on technologies and products, aiming to become the “ceiling” level on the road of digital transformation. enterprise. From the current point of view, such companies also occupy a large market share in the digital industry.
For them, digitalization is a new track, and although it has innate technological advantages, it lacks professional knowledge. So, what are the main considerations for technology companies to enter the market? How to play its long board and make up for its short board has become a focus topic in the industry.
With these questions in mind, we recently had an in-depth dialogue with Wang Jinhong, Chairman of Beiming Digital Technology and Senior Vice President of Beiming Software, trying to find answers to the questions through this dialogue.
Under the wave of digitalization, enterprise transformation requires step by step
In fact, digital transformation is a common topic in my country. Its concept was not born in the past two years, but the pace of its practice has gradually accelerated in the past two years.
At the beginning of 2020, the epidemic spread across the country, and all kinds of enterprises were hit to varying degrees, especially small and medium-sized enterprises. However, the impact of the epidemic also greatly stimulated the demand for digital upgrades of small and medium-sized enterprises. Whether it is a single business model, a lack of online operation capabilities, or a backward internal management and marketing model, the shortcomings of small, medium and micro enterprises exposed in the epidemic are also the focus of digital upgrade service providers.
In the post-epidemic era, my country’s digital process has continued to deepen, digital strategies have been formulated, and society has entered a new digital normal. At the same time, new formulations such as digital government and smart cities have also been proposed. According to the analysis of the smart society construction of countries around the world by relevant institutions, China’s overall ranking in 2021 (32nd) has risen by 8 places compared to 2019.
From the perspective of regional division, in recent years, whether it is the eastern region that started early and developed rapidly, or the central region and northeastern region that started late, the development situation is relatively good. Although the samples in some western regions are relatively small, there are still provinces and cities such as Guizhou and Chongqing that have performed well, and digital transformation is closely related to local policies. From an industry perspective, the manufacturing industry is particularly obvious and positive due to its wide range of fields, followed by light industry.
Whether it is the digital transformation needs spawned by the epidemic era or the excellent transformation results in the post-epidemic era, the blessing of excellent technologies and products is indispensable. And technology companies have become the backbone of digital transformation due to their unique attributes.
On the road of digital transformation, there are many excellent companies entering the game. Beiming Software is a company that focuses on software and services from product distribution to system integration.
When asked about the reasons for entering the digital field, Wang Jinhong said that in the process of informatization construction in China for more than 20 years, Beiming Software mainly provided informatization services for the government and enterprises. In recent years, the entire industry has entered the digital stage from informatization.
“How to provide digital transformation services to customers in the government, enterprises, finance and other fields is the primary factor we consider.”
Wang Jinhong also admitted that whether entering a new field or a new industry, both opportunities and challenges coexist. For enterprises, what they need to do is to prepare in all aspects, how to seize opportunities, and how to analyze and resolve these difficulties. challenge.
Strategic adjustment needs to change according to the situation and time
“Those who acquire digitization win the world” have become the corporate consensus in the era of enterprise digitization. At the same time, national policy support and enterprise development needs have given reassurance to companies that want to enter the game but dare not.
It can be said that in the past two years, more and more companies have joined this track, but the question that arises is which field can better embrace digitalization?
As we all know, in the process of digital economy development, the effective guarantee of digital government is needed. In short, if the digital economy is to develop well, the foundation of digital government must be built, and the key to the development of digital government is the construction of smart cities.
Recently, various local provinces and cities across the country have also issued relevant policy opinions on smart city construction. All-in-one network operation, government operation “one-network coordination”, urban governance “one-network unified management”, and industrial economy “one-network transformation”).
From the perspective of the main body of digital transformation, after being put on a digital coat, the government must transform from a management-oriented government to a service-oriented government. For enabling enterprises, they think more about how to use the new generation of information technology to help the government to transform and upgrade. For example, how to discover the problems and pain points in the government’s social governance, urban management, and people’s livelihood services.
It is understood that Beiming Software has been working as a smart city since 2012, and it also began to accept the new thing of digitalization from this year.
Wang Jinhong explained that since IBM proposed Smart Earth in 2008, countries around the world have been actively trying, and at the same time, my country has also quickly put forward the concept of Smart City. This is an opportunity to transform and upgrade the company’s business and future development direction.
On the other hand, in addition to the construction of smart cities, the digital transformation of traditional industries has also been brought to a new height in the past two years, and the industrial Internet has become a new blue ocean for enterprises to seize. Recently, the “14th Five-Year Plan” Information and Communication Industry Development Plan issued by the Ministry of Industry and Information Technology mentioned the keyword “Industrial Internet” 61 times.
Today, software manufacturers, Internet giants, traditional manufacturing companies and even some unknown start-ups have all joined this track. It can be seen that the industrial Internet track will eventually experience a difficult process of survival of the fittest and elimination of the unfit.
For Beiming Software, entering the industrial Internet is also another important choice to grasp the national strategic direction. In 2018, Beiming Digital Technology, an internal incubation subsidiary of Beiming Software, focused on the direction of industrial Internet. Wang Jinhong said that Beiming Digital Technology mainly started from three levels:
- First, provide common capabilities and services for small and medium-sized enterprises to help them carry out digital transformation;
- Second, provide an enterprise-level industrial Internet platform for large and medium-sized enterprises, help them to open up various institutions and systems within the enterprise horizontally, and vertically open up the industrial chain and supply chain of the upstream and downstream of the enterprise to help enterprises to carry out digital transformation;
- Third, build an industrial Internet platform based on certain industries to help companies in the industry carry out digital transformation.
“Whether it is a smart city or the industrial Internet, the value of an enterprise’s existence is how it can help society solve problems,” Wang Jinhong added.
Only when a hundred flowers bloom is spring, and complementary advantages can create a strong group
It has to be said that under the wave of digitalization, enterprise enablers have ushered in new development opportunities.
In fact, it is easy for enterprises to enter the digital market, but it is difficult to do it. Today, industries including transportation, education, healthcare, and manufacturing are all waiting to be benchmarks for digital transformation.
Taking the manufacturing industry as an example, first of all, my country is a typical industrial manufacturing country with hundreds of industrial categories; in addition, the industry know-how of each industry is different, and the transformation needs are also very different. Digital transformation requires enterprises not only to have IT experience, but also to understand OT, and to deeply integrate the two. Many factors make it difficult for enterprises to do business.
However, when focusing on smart cities, it is necessary not only to discover the pain points in the process of government social governance and urban management, but also to understand the objects the government serves. In addition, in terms of enterprise digital transformation, enterprises must not only strengthen information technology, but also understand the production and operation of enterprises and their pain points.
Wang Jinhong introduced the difficulties and challenges in this process in detail. The lack of industry experts is the biggest challenge we face. In the whole process, we need to continuously improve our industry expert team through various means, so as to combine the technological advantages of digitalization, industry Experience and industry capabilities combine to help governments and businesses digitally transform.
To this end, he also explained the solution, training his own digital experts and experts in enterprise business; cooperating with enterprises to jointly develop product solutions, and jointly explore the problems faced by enterprises; furthermore, cooperate with universities to jointly cultivate enterprises’ digital transformation talents to deal with difficult challenges.
As mentioned above, most enterprises entering digitalization want to become the “ceiling” of the digital world, but the difficulties in practice have opened up the situation of cooperation among enterprises, and gradually formed an irresistible trend, such as UFIDA, which started with ERP, has cooperated with Tencent Cloud, and Tencent has an open attitude. At present, it has raised more than 9,000 partners…
As the head partner of Tencent Cloud, Beiming Software started cooperation after Tencent proposed to enter the industrial Internet in 2018. It is understood that at present, the cooperation model between Beiming Software and Tencent is relatively comprehensive, from brand output, technology empowerment, ecological integration product development to corporate growth and other aspects.
To this end, Wang Jinhong explained that, first of all, Tencent has rich technical experience as a top-level Internet company. In addition, as a traditional IT company entering the industrial Internet stage, Beiming needs to cooperate with leading Internet companies. More importantly, Tencent’s strategy is more consistent with Beiming’s development strategy.
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