Member of the Executive Board of Sik Group, General Manager of Sik China
Mr. Jiao Feng
By implementing the development strategy of “crossing the margins”, SICK ensures steady business growth, grasps the balance between market changes and industry layout, and fully taps the work potential of employees. It is also through the development of this strategic structure that SICK Group can respond more quickly to market demands under the current general trend of digitization and globalization.
At the end of April 2022, on the eve of the interview agreed with Mr. Jiao Feng, member of the executive board of SICK Group and general manager of SICK China, SICK Group released its 2021 financial report. The financial report shows that SICK achieved an order volume of 2.321 billion euros and With sales of 1.964 billion euros, profit increased by 44% compared to the previous year. At the end of 2021, the SICK Group employs 11,022 employees worldwide, an increase of 5.6%.
In the past two years, affected by multiple factors such as the epidemic, most manufacturing companies have had to deal with supply chain tensions caused by shortages of shipping containers, closure of factories and ports, and insufficient supply of materials. In the current difficult global economic situation, it is not easy for SICK to achieve such impressive performance. At the beginning of the interview, Mr. Jiao said: “As a high-quality enterprise in the automation sensor industry, Sik has always thought and acted in a sustainable way. We advocate looking at today’s world with a developmental perspective, focusing on medium and long-term development, and gaining insight into the market. Change trends, quickly respond to customer needs, and at the same time, invest heavily in product innovation and disruptive technology research and development.”
Look at today’s world with the eyes of development
Creating certainty in uncertain times
Today, the relatively stable state of the original global industrial chain has been broken, and at the same time the power of digitalization has emerged. What we have experienced in the past two years or more has accelerated the digital transformation of every company. Years. The future is no longer an era of hard competition, but the need to integrate digitalization into products, solutions and thinking in all dimensions. By implementing the development strategy of “crossing the margins”, SICK ensures steady business growth, grasps the balance between market changes and industry layout, and fully taps the work potential of employees.It is also through the development of this strategic framework that SICK Group can respond more quickly to market demands under the current general trend of digitization and globalization.
Figure 1 Monitoring Box Condition Monitoring System
“Cultivation of internal strength” is one of the directions determined by SICK in the future. Mr. Jiao said that in the past year, by strengthening the coordination and cooperation within the organization, SICK has adjusted and reorganized its internal structure, updated and adjusted the organizational structure of sales, technology, systems and services to help SICK better Respond to customer needs. In addition, SICK has launched and upgraded customer resource management systems such as CRM and SAP, and established a cross-“cloud” team sales model oriented to the final customer. Whether it is organizational structure adjustment or workflow optimization, it is the ultimate goal to be closer to user needs and to be able to respond positively to the rapidly changing market. Relying on a complete product system and in-depth localization process, creating greater value for customers is the driving force and direction of SICK.
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