OFweekRobotNet News on June 19th, Beijing time, JD.com’s 618 Mid-Year Promotion came to an end. JD.com’s official public account announced the 618 all-day battle report early in the morning. The data shows that as of 24:00 on June 18, 2017, JD.com’s 618 National Year The cumulative amount of orders placed during the China Shopping Festival reached 119.9 billion yuan.
According to JD.com’s big data, among the users who spent the first time on JD.com from June 1 to June 18, the number of female users nearly doubled compared to the same period last year. In other categories, the proportion of female users far exceeds that of male users. As of 11:00 on the 18th, the jewelry category has exceeded the sales volume of 618 last year. Female users also drove the sales of imported food, beauty products and fresh products. In the first hour of June 18, the sales of JD’s fashion division increased by 413% year-on-year.
3C products are still the strong point of JD.com. On June 18, the top five categories of orders placed by JD.com were: mobile phones, air conditioners, flat-screen TVs, refrigerators, and washing machines. The top five categories in terms of order volume are: mobile phones, paper wipes, air conditioners, laundry cleaning, and milk and dairy products. According to data released by JD.com, a large number of categories in the 3C field ushered in a sales peak in the early morning of the 18th, and quickly exceeded 100 million yuan in sales: the computer office category took only 2 minutes and 50 seconds, the digital category took 5 minutes and 30 seconds, and the mobile phone category took time. 3 minutes 07 seconds. Among them, mobile phone sales increased by 405% year-on-year within 1 hour.
The cumulative order amount of JD.618 is 119.9 billion (picture from baidu)
Mobile phones contributed the most to this JD 618. It is reported that mobile phones, air conditioners, Xiaomi 6, Huawei, etc. have become hot search keywords. According to the ranking of JD.com 618 mobile phone sales brands released by Lei Jun, chairman of Xiaomi this morning, Xiaomi surpassed Honor and Apple to become the first in JD.com 618 mobile phone sales.
By region, the top five provinces and cities in terms of consumption on the JD.com platform on June 18 were: Guangdong, Beijing, Jiangsu, Shandong, and Shanghai. The five provinces and cities with the fastest consumption growth are: Shandong, Shaanxi, Chongqing, Liaoning, and Henan.
JD.com is also working hard in the field of logistics. In this year’s 618 mid-year promotion, JD.com used robots and drones for delivery for the first time. That is, in this year’s 618, JD.com’s unmanned warehouses have also been put into operation, and unmanned warehouses in Jinan, Shanghai, Wuhan, and Beijing have started landing operations.
“Artificial intelligence and robotics will once again set off a new industrial revolution. It took us a long time to make everyone agree that JD.com is a successful retail company, and it will take a shorter time to make everyone agree that JD.com is a successful technology company. Because innovation has always been the precious quality and motivation of JD.com people,” said Liu Qiangdong, chairman and CEO of JD.com.
Liu Qiangdong also posted on the headline number, expressing his gratitude to all the overtime employees for their efforts, and showing the busy scene of JD.com headquarters, especially the overtime meals arranged for the employees… becoming the focus of netizens.
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