In Shenzhen, there is an on-site intelligent logistics solution provider that has become a dark horse in the industry in just a few years. The annual order volume in 2021 will achieve an ultra-high-speed growth of over 2,000% compared with 2020, and the business volume is still expected to double in 2022. This technologically innovative company with a very strong growth rate is called Micro Robot.
What is the secret behind this growth rate and amazing achievements? The reporter of this magazine went to Shenzhen Guangming Science City, walked into the micro-robot closely, and met with Chief Marketing Officer (CMO) Wang Chuanlong face-to-face, and gave insights and opinions from the company’s new generation of products and solutions, core technology research and development, and enterprise organization and management experience. .
Wang Chuanlong, Chief Marketing Officer (CMO) of Mawei Robot
Continue to innovate and build an integrated software and hardware delivery platform
Mawei Robot is a leading on-site intelligent logistics solution provider, headquartered in Shenzhen, China, with offices in East China, Central China, North China, Southwest China, Northeast China and other places, and has established an overseas operation center, business sales, operation And services cover all regions at home and abroad.
The company focuses on advanced robotics and artificial intelligence technology, providing customers with complete intelligent manufacturing and intelligent logistics solutions. Hardware products include: various types of unmanned forklifts, AMRs, unmanned tractors and storage Robots; software systems include: Maweiyun, WMS, WCS, on-site management systems and various visual solutions, which have been used in factories, warehousing, logistics, etc. A large number of benchmark projects have been delivered in the field.
Since its establishment, Mawei Robot has served hundreds of large-scale enterprise customers, covering more than 20 industries such as food, medicine, building materials, new energy, and 3C, among which there are many benchmarking companies such as the world’s top 500, industry leaders, and invisible champions. A trusted partner for industry-leading customers.
Wang Chuanlong introduced that at the end of March this year, the launch of the new product launch on the cloud of the new journey brought the new products of the new robot, “Intelligent Four-Way Shuttle MW-Z1”, “Little King Kong MW-X1500″, ” Zhe Lun α1 (II)”, and the flexible vision solution “Sky Eye System”.
It is understood that the “four-way shuttle car MW-Z1” released by Mawei Robot this time has the thinnest body thickness in the industry, only 120mm, with a load of 1500kg and a running speed of 1.5m/s. It can perceive the environment in real time through visual technology. It can detect cargo over-loading and avoid the risk of cargo overturning. At the same time, it can cooperate with hoists, conveyor lines, RCS, WCS and other equipment and systems to realize four-way operation, automatic operation, cluster scheduling and other functions, which can be combined into dense storage automatic Three-dimensional warehouse.
The release of this product marks the leap from the handling field to the storage field. It can be applied to the “four-way dense access solution” of the logistics transfer center warehouse, finished product warehouse, semi-finished product warehouse, and raw material warehouse. Compared with traditional The logistics warehousing method can increase the storage capacity rate by 30-40%.
In the handling scene, Mobility Robot also announced the launch of the “New King Kong MW-X1500”, which is small in size and light in weight, only 240kg, and has a load capacity of 1500kg. It has low requirements on ground load-bearing capacity and can be widely used in cross-floor handling. Ground level transportation, stable operation, suitable for extremely narrow roadway operation, greatly improving space utilization, realizing fast, flexible, modularized and extremely fast deployment, is an unmanned forklift solution with both cost and performance advantages.
It is worth mentioning that at this press conference, Maike Robot optimized and upgraded to launch the industry’s first “single two-carry” new form of unmanned forklift – Mazolun α1 (II), following the launch of the CeMAT 2021 Asia in October 2021. After the launch of the logistics exhibition, it has attracted much attention and can effectively meet the triple pursuit of aesthetics, performance and efficiency. At the beginning of April this year, it won the 2022 German Red Dot Award and was recognized by international experts; this product was also praised by many industry veterans as “a completely innovative product in the field of unmanned forklifts.”
Its self-contained lifting mechanism can lift up to 1000mm, the single-support load can be 1500kg, and the full-load double-support can reach 3000kg. It supports traverse, spin, turn, drift, forward, and backward, with all-round driving performance, and can be flexibly connected with elevators, hoists, automatic doors, manipulators, conveyor lines and other equipment; at the same time, it has the ability to move in all directions, which can be used in narrow It can walk freely in the roadway, greatly improve the space utilization rate of the enterprise, and the multi-performance advantages also make it more suitable for practical scenarios.
In addition, Maiko Robot also focused on introducing the flexible solutions created by using machine vision and artificial intelligence technology, and the vision system technology that enables intelligent manufacturing and intelligent logistics – Tianyan system.
Through the dynamic monitoring of the business covering the whole area, and the coordination of vehicles, roads and depots, and the data processing platform of edge computing, the Tianyan system achieves management visualization, safe working environment, and ensures the stable operation of the factory, so as to reduce costs and increase efficiency. Relying on on-site data edge collection, real-time computing platform, visual analysis platform, and operation and maintenance management platform, it integrates the multi-dimensional data of “people, vehicles, objects, and fields” in the area to realize intelligent and automated on-site logistics and ensure safe and stable operations.
In the case of optimizing algorithm capabilities, developed “pallet attitude recognition”, “storage location detection”, “visual inventory”, “cage stacking”, “high-level storage”, “dimension measurement”, “unmanned loading and unloading vehicles”, etc. The core complex technology adapts to the scene, and different customer sites can be quickly configured and imported.
Possess the ability to implement complex scenarios, leading the industry in project implementation
Forklifts are modern Industrial infrastructure equipment, with a global stock of over 9 million units. Wang Chuanlong believes that although the demand for unmanned forklifts is strong, the existing solutions have high cost, poor performance and lack of system platform capabilities. Starting from the unmanned handling infrastructure that unmanned forklifts cut into, to building software and hardware integrated intelligent logistics solutions, the market scale continues to expand.
According to Wang Chuanlong, the field of intelligent logistics is still in the early stage of development. The mobile micro-robot is driven by technology, self-developed core hardware, algorithms and software systems, collaborative evolution, rapid iterative upgrades, and the construction of a three-in-one intelligent logistics integrated delivery platform, forming a deep competition barrier , providing intelligent logistics solutions with both cost and performance advantages.
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The underlying vehicle system adopts a decoupling design, and the logic is an independent module, which can be deployed by the implementer without debugging the code;
The upper-layer system supports the simultaneous operation of hundreds of vehicles, realizes intelligent cluster scheduling, manages the equipment and information flow of the whole site, and comprehensively predicts and monitors the system status to ensure the healthy operation of the system.
Mooweiyun system provides remote equipment upgrade, continuous iterative optimization, provides a unified management platform and operation and maintenance platform for data collection/feedback analysis, and can customize reports according to enterprise needs.
In the delivery process of customers, Mobility Robot also performed well. In addition to the strict delivery standardization process, its own self-calibration system and adaptive system ensure the flexibility of delivery. Once created a record of 1 implementation engineer, at the customer site, 2 days of acceptance. For this reason, Wang Chuanlong also does not hide his pride, “The on-site intelligent logistics series products of Mawei Robot are the most complete and complete in the world, and provide complete intelligent manufacturing and intelligent logistics solutions in the form of software and hardware matching. .”
Focus on the extreme, gain the favor of capital
Mawei Robot has grown from just a few people at the beginning to nearly 300 teams, of which 60% are R&D personnel. The company’s technical backbone team is composed of doctors and masters from major domestic and foreign universities such as Harbin Institute of Technology, Western University of Technology, Xiamen University, and University of electronic Science and Technology. During the interview, Wang Chuanlong specifically mentioned that there are two reasons behind the rapid growth.
The first reason is that its core members have deep accumulation in the industry, not only have more than ten years of work experience in the fields of robots, AGV, unmanned driving and integrated logistics, but also lead the implementation of dozens of deployments in many Fortune 500 companies. A smart logistics-related project, with practical experience and deep understanding of multiple industry benchmarking sites. The second reason is that Maike has always advocated an efficient and pragmatic management style, a flat and open corporate culture, and a working atmosphere of small steps and fast running, which also provides a rich soil and solid backing for Maike’s rapid growth.
In February of this year, Maike Robot announced the completion of the A2 round of financing of over 100 million yuan led by CCV Capital Partners. According to Wang Chuanlong, the funds raised will be mainly used to strengthen technology research and development and marketing team building, to achieve continuous acceleration of product research and development, to further consolidate the leading position of the robot in the intelligent logistics industry, and to build a more complete full-process customer service. system to escort end customers.
Epilogue
According to relevant statistics, the sales volume of the unmanned forklift market will be about 8,000 units in 2021, and it will grow at a growth rate of 50% to 80% every year. However, from the perspective of the overall quantity comparison, the penetration rate of unmanned forklifts in the overall domestic electric forklift market is still less than 1%, which is in a relatively initial state.
In the face of this blue ocean market, Wang Chuanlong said that Maiko Robot will always adhere to the independent research and development of core algorithms and systems, from core components to upper-level systems, through the integration of software and hardware to build deep technical barriers, while meeting the needs of different industries. While meeting the diversified needs of complex scenarios, it will improve the input-output ratio and end-customer experience, and contribute to the rapid and healthy development of the field of intelligent logistics robots.
The Links: SRDA-SDA14A01A-E 3HAC036260-001
