The former is to create excellent cases, and the latter is to cooperate with upstream and downstream enterprises in the industry chain. Industry experts have analyzed that at present, small and medium-sized enterprises are generally faced with the dilemma of lack of money, personnel and technology in the process of digital transformation. can open up a new path.
“Chained” new paths
The “3+1+N” working mechanism proposed at the meeting is to improve and improve the three systems of SME digital transformation policy, evaluation and service, prepare for the SME digital transformation conference, and cultivate and promote a number of typical models of large and medium-sized enterprises’ collaborative digital transformation. and solutions.
At the same time, the meeting also pointed out that it is necessary to combine the role of the government and the market. On the one hand, it is necessary to strengthen the government’s guidance, and through strengthening financial support, to leverage leading enterprises and social capital to jointly promote the digital transformation of small and medium-sized enterprises; “Digital Transformation.
In this regard, Hong Tao, director of the Institute of Business Economics of Beijing Technology and Business University, said that the “3+1+N” working mechanism and “chain” digital transformation play an important role in the phenomenon of small, medium and micro enterprises being scattered and scattered. “The ‘3+1+N’ working mechanism can explore model pilots and promote various demonstrations. The ‘chain’ digital transformation is the objective law and fundamental requirement of digital development. The important issue is to solve the problem of ‘two skins’ and solve A digital transformation model based on reality.” Hong Tao said.
In recent years, all countries are taking action to help small and medium-sized enterprises in their digital transformation. my country has also continued to increase its weight at the policy level. In the outline of the “14th Five-Year Plan”, the chapter “Accelerating Digital Development and Building a Digital China” was specially set up, and made clear arrangements for accelerating the construction of a digital economy, a digital society, and a digital government to create a good digital ecology. Focusing on improving the digital capabilities of small and medium-sized enterprises, the Ministry of Industry and Information Technology actively cultivates system solution providers, actively supports the development of digital empowerment platforms, and earnestly encourages various entities to provide services for the digital transformation of small and medium-sized enterprises. Henan Province released the first batch of 15 digital transformation promotion center establishment units, effectively creating a digital transformation service organization for small and medium-sized enterprises. Driven by the demand-side policy of supporting small and medium-sized manufacturing enterprises to “go to the cloud and go to the platform”, Guangdong Province has currently promoted the digital transformation of 22,500 industrial enterprises above designated size.
Difficulties in digital transformation
In fact, at the beginning of the digital economy and the policy has not yet concentrated, the voice of promoting the digital transformation of enterprises began to appear. Wang Peng, a researcher at the Beijing Academy of Social Sciences and a researcher at the Intelligent Social Governance Research Center of Renmin University of China, believes that digital transformation plays a very important role in improving quality, reducing costs and increasing efficiency, optimizing processes, expanding business, and increasing profitability. For small and medium-sized enterprises in urgent need of development.
In recent years, there have been many excellent cases of digital transformation of small and medium-sized enterprises, and the “contactless distribution” during the epidemic is a good example. Three brands, such as BESTORE, LIN Qingxuan, and HONGQINGTING, did not drop but rose during the epidemic. The reason is that when gathering activities were restricted, these companies explored a variety of digital “contactless models”, such as contactless Ordering and picking up meals, sharing employees, etc., have achieved digital transformation against the market. In addition, Meituan also pioneered the “contactless delivery” model.
At the same time, many SMEs are also facing some difficulties in their digital transformation. “In general, the difficulties of transformation are mainly lack of money, lack of people, and lack of technology, and lack of money is the main factor.” Wang Peng explained, first of all, enterprises above designated size generally have specialized information technology departments and related technologies, while small and medium-sized enterprises generally have specialized information technology departments and related technologies. Enterprises are relatively lacking in this field; secondly, digital transformation requires compound talents, and the ability of SMEs to absorb talents is relatively limited; the last and most important thing is capital, no technology, no talent, can be solved by purchasing services. Empowerment, but small and medium-sized enterprises with insufficient capital may not necessarily have additional funds.
“In the final analysis, money can solve many things, and the problem of small and medium-sized enterprises’ funds needs to be solved by national policies and the market.” Wang Peng said.
What is the concept of high cost of digital transformation? Tang Dajie, secretary-general of the China Enterprise Research Institute, gave an example from the perspective of enterprise digital management, “At present, there are few high-quality and low-cost enterprise information service providers in the market, and the overall situation is highly monopolized. Especially in the manufacturing field, when it is necessary to use the information system for digital management, mainstream information service providers such as SAP in Germany and Neusoft Group in China can easily charge millions of yuan per year for related services. Hard to use.”
In addition, Hong Tao explained some specific business problems in the digital transformation of small and medium-sized enterprises. For example, due to the failure to adopt the correct digital technology, digitalization increases the cost of the enterprise instead of reducing it; digital technology is not closely integrated with business, only digital + The “two skins” of technology.
How to carry out digital transformation more reasonably, small and medium-sized enterprises are still groping.
How “big and small” landed
Among the many development paths, Tang Dajie believes that “chain” digitization is actually a more valuable formulation than the advocacy of the development model, and it is also the most reasonable path for SMEs to digitally transform.
“Why are our SMEs not doing well in digitalization? There are many reasons, one of which is that the ‘chain’ has not been formed. It is very expensive for enterprises to complete digital transformation, realize digital management and connect with upstream and downstream supply chains. Therefore, SMEs are very expensive. It is difficult to enjoy complete digital services, and ‘chain’ is a better perspective.” Tang Dajie explained that in an industrial chain, core enterprises play a key role in driving.
How to play the leading role of core enterprises, Tang Dajie said, can be led by core enterprises in the entire industrial chain to form an information sharing platform, settlement platform, sales platform, etc. He gave an example of the automobile industry: For example, as a large automobile company, BYD, some small upstream manufacturing companies provide it with car glass, steering wheels, etc. These small manufacturing companies may not have the ability to purchase digital management services, but BYD’s digital platform It can be opened to these suppliers, so that each other can know a series of progress in production, supply, logistics, settlement, etc. of each party, so as to realize digital sales management and market management and better cooperation.
In this industrial chain independently developed by upstream and downstream enterprises, what role can the government play? Tang Dajie gave advice from another dimension. First of all, the massive infrastructure required for digital transformation, such as the construction of the Internet of Things, is equivalent to highways and warehousing in informatization, and the government should provide better deadlines for investment, industry norms and industry standards. Secondly, after core enterprises provide SMEs with a driving role in transformation and upgrading, the government can give some subsidies to core enterprises, such as increasing tax cuts, etc., and can also provide SMEs with some financial support that is conducive to their development.
Beyond the industry chain and government, Tang Dajie believes that digital suppliers can also play a big role. “The government can encourage information technology companies to provide more related digital services,” he said.
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