On the afternoon of August 26, Xinhua Zhiyun, the largest media Robot manufacturer and service provider in China, officially released 25 media robots independently developed by it.
These robots have been integrated on the “Media Brain MAGIC Short Video Intelligent Production Platform”. They have different functions: some can perform text recognition, some can automatically generate subtitles, some can perform live editing in real time, and some can easily produce video data news… “This is the first time in my country’s news history that a company has launched a media Robot. “Fu Piyi, co-CEO of Xinhua Zhiyun, is also quite ambitious. “I hope this release can be recorded in history and become a meaningful event.”
Aiming at the pain points of the media industry, artificial intelligence becomes a helper
Some time ago, Zhejiang Province had an encounter with Typhoon “Likima”. For media people, dealing with this super typhoon is also a big test.
You may have seen it before, the AI female anchor broadcasts the weather disaster warning information on the spot, the Qianjiang video “Shushu typhoon” shows the change of the typhoon wind force over time, and the positive energy stories during the typhoon… Behind these videos, there are The media brain MAGIC intelligent production platform is the support.
Media Brain is my country’s first media AI platform, launched by Xinhua Zhiyun at the end of 2017. Xinhua Zhiyun is jointly invested by Xinhua News Agency and Alibaba.
“Journalism is an open and complex field, which often requires the use of multimodal technologies, such as image recognition, face recognition, speech recognition, natural language processing, etc.” Xu Changliang, co-CEO of Xinhua Zhiyun, told the Science and Technology Daily reporter that the industry had previously There are few intelligent models developed for the journalism industry. If you want to find a landing scene suitable for artificial intelligence technology in the journalism industry, you must understand both news and technology, and you must have a large amount of materials and data accumulation. For example, one of the 25 robots launched this time is a “sudden recognition Robot”. It can identify “fire”, “explosion”, “collision” events and “special vehicles such as police and medical care” in the video material, and remind the editorial department in time; it can also perform secondary processing on the video, find iconic clips, Recommended for editors and journalists.
In fact, every set of artificial intelligence models needs the “feeding” of data. Xu Changliang also said that technically, various algorithm models such as deep learning are relatively mature, but the more important problem to be solved is the collection and labeling of data.
In the 5G era, media faces new requirements for intelligent transformation
Zhang Mingxin, a professor at the School of Journalism and Information Communication at Huazhong University of Science and Technology, pointed out that artificial intelligence technology has historically changed the face of the news and communication industry. “With the technical support of the Internet and big data, the whole process of news dissemination, from the collection and evaluation of news clues, interviews and editing, to production and distribution, is becoming more and more intelligent.”
Fu Piyi believes that in order to meet the 5G era, the media needs to transform to intelligence. “However, most media are still far from being intelligent.” In fact, the media brain is to help the media shorten the process of leaping towards intelligence. After all, it would be unrealistic to require every media outlet to put a lot of effort into developing a smart platform, but traditional media can also embrace technology in a variety of ways.
The 5G era brings new opportunities. In Xu Changliang’s view, the most obvious features of 5G are low latency, fast network speed and large capacity. With the help of 5G, the media can do camera and sensor news, process data with mobile phone + cloud, and apply various artificial intelligence technologies more smoothly. “The media’s editing and distribution process can be greatly accelerated.”
For the general public, they will also be in a “full video” communication environment. As Yu Guoming, Executive Dean of the School of Journalism and Communication at Beijing Normal University said, the main means of communication in society will shift from written text to video language; intelligent technologies that used to be unsung heroes in the background will come to the front and be more intuitively perceived by the audience ; and VR, MR, AR and other technologies will be more fully displayed.
However, content is never out of date.
New technology brings new productivity, and the content that the media can output can be doubled with the assistance of machines. This also puts forward new requirements for the depth and professionalism of the media. “Media people want to become all-rounders, learn to work with machines, and be a good ‘gatekeeper’.” Fu Piyi said that with good content and good technology, the media can better grasp the initiative and dominance of the public opinion field.
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