Beginning in the second half of 2021, the real estate industry will enter a period of deep adjustment. A number of research reports show that at a time when the industry’s growth logic has undergone tremendous changes, adhering to long-termism, digging premium capabilities from products, and improving quality and efficiency from the operation process have become the common choice of real estate companies. More and more real estate companies are returning to the value of products and services, and focusing on green, health, intelligence, services and other dimensions to step up product strength.
As a domestic practitioner of “building and health”, Sino-Ocean Group took the lead in starting the road of systematically building healthy and harmonious living in 2015, and continued to lead the new trend of healthy living in terms of theoretical research, system building, and innovative practice.
Recently, Sino-Ocean Guanghua City in Langfang, which is positioned as a healthy and comfortable residential project, has attracted great attention from the industry and home buyers by virtue of its perfect interpretation and practice of the concept of “building health”. In order to meet the diverse consumption needs of households, Sino-Ocean Group has selected Schneider Electric as the procurement supplier of smart home systems, and by connecting Schneider Electric Wiser smart home wireless and KNX wired solutions to the project, it provides high-quality and intelligent and beautiful living to the residents. experience.
(Real view of Sino-Ocean Guanghua City project)
In the era of “product is king”, benchmarking real estate companies step up digital transformation
In recent years, as the real estate market has gradually entered a period of in-depth adjustment, the importance of “product power” has become more and more prominent, and has attracted great attention from home buyers, real estate companies and the industry. At present, under the “two-concentration” mode of land supply, most cities put forward the requirements of “competitive quality” or “high standard” at the beginning of land transfer, strictly control the quality of housing from the